Market Plans

Every successful product or service deserves a good marketing plan. A good plan lets executives focus on the issues at hand as a new product enters the market.

Issues to be addressed include:

• What are you selling?


• Where will it be used?


• Who are the specifiers?


• How will you sell?


• Who will pay?


• How much will they pay?


• How will you promote?


• Who will be your guru?

Capabilities:

The Drake Group has answered these questions for more than 500 products over the last 7 years.

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